Oxygen levels in the eyes of the world

Google Analytics is a very powerful website statistical software. In an e-mail marketing, how the statistics of the customer is sent through your promotional e-mail came to the site do? This time, you may need to use a thing called the URL Builder. We are the first to find out under what is called the URL Builder.

Concept

For example, you are sent to the customer's E-mail contains the following URL:

http://www. w757. com /

To use Google Analytics to track it, then it should be changed like this:

http://www. w757. com /? utm_campaign = Fall Promotion & utm_medium = email & utm_source = female client list

Another example of such a E-mail link:

http://www. w757 .com/500.html? prodid = 100

Should be changed to this:

http://www. w757 .com/500.html? prodid = 100 & utm_campaign = Fall Promotion & utm_medium = email & utm_source = female client list

When someone clicks on a link with identifiers to reach your site, Google Analytics to record this information and put it where there is cookie, which combines the activities of visitors to show in your report.

Link Identifier

I joined the web site of what things? They called the link identifier. On the left is the parameter name, the right is the value of the parameter. Let's look at an example of the above links:

utm_campaign = Fall Promotion
utm_medium = email
utm_source = female client list

Of course, the red you can customize these values. Oxygen layer Personal recommend the use of English but not Chinese. Because the Chinese will lead to Web site to become very long. Of course, this is a personal preference.

If you're building the web site after already contain these variables, but not the same parameter name can also be used directly, but would like to match Google Analytics variables. For details, please refer to Google's official help.

How to build a web site

Use the tools provided by Google's official web site builder, address here: http://www.google.com/support/analytics/bin/answer.py?hl=cn&answer=55578

It is worth noting: Google URL Builder to provide the tools there are some problems. Example

In this way, the generated URL is not open, showing a 404 error. At this time, we must first utm_ front & change? Can be (note the question mark in English, do not enter in the Chinese input method).

As a result, the revised Web site:

http://www.w757.com/500.html? utm_source =% E5% A5% B3% E6% 80% A7% E5% AE% A2% E6% 88% B7% E5% 88% 97% E8% A1 % A8 & utm_medium = email & utm_campaign =% E7% A7% 8B% E5% AD% A3% E4% BF% 83% E9% 94% 80

In this way, will be able to open.

How do I view the report

Log in Google Analytics, view reports, traffic sources, advertising campaigns.

This time, you can see before you set the campaign has brought the number of visits fast. At the same time, can make use of Google Analytics powerful, in-depth analysis of the visitors. Campaign Name is your set utm_campaign name.

Original Source: Oxygen level in the eyes of the world [http://www.w757.com]

This link: http://www.w757.com/500.html

Reproduced when you include the above two lines, thank you.

Tags: E-mail Marketing, Google Analytics

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