Oxygen level in the eyes of the world

Google Analytics is a very powerful web statistics software. E-mail marketing, how the statistics are through your customers to send promotional messages and to site it? This time, you may need to use a thing called the URL Builder. We start to understand what is called web site under construction.

Concept

For example, you send to customers E-mail contains the following URL:

http://www. w757. com /

Use Google Analytics to track it, then it should be changed to this:

http://www. w757. com /? utm_campaign = Fall Promotion & utm_medium = email & utm_source = female client list

Another example of such a E-mail link:

http://www. w757 .com/500.html? prodid = 100

Should be changed to this:

http://www. w757 .com/500.html? prodid = 100 & utm_campaign = Fall Promotion & utm_medium = email & utm_source = female client list

When someone clicks the link identifier after a band to reach your 网站, Google Analytics to record the information and put it in there cookie, visitors to combine the activities displayed in your report.

Link Identifier

I joined the website in the What? They called the link identifier. On the left is the parameter name, the right is the value of the parameter. Consider the above example links:

utm_campaign = Fall Promotion
utm_medium = email
utm_source = female client list

Of course, the red you can customize these values. Oxygen level in English, rather than personal recommendations Chinese. Because the Chinese will lead to site to become very long. Of course, this is a personal preference.

If you build the web site after already contain these variables, but not the same parameter names can also be used directly, but Google Analytics variables should match. Please refer to the official Google help .

How to build a web site

Use the tools provided by Google Official Website Builder, address here: http://www.google.com/support/analytics/bin/answer.py?hl=cn&answer=55578

It is worth noting: Google URL Builder tool to provide some problems. Such as

Thus, the generated URL is not open, the display 404. At this time, we should first utm_ front & change? Can (note the question mark in English, do not enter under the Chinese input method).

Thus, the modified URL is:

http://www.w757.com/500.html? utm_source =% E5% A5% B3% E6% 80% A7% E5% AE% A2% E6% 88% B7% E5% 88% 97% E8% A1 % A8 & utm_medium = email & utm_campaign =% E7% A7% 8B% E5% AD% A3% E4% BF% 83% E9% 94% 80

This will open up.

How to view report

Log in Google Analytics, see the report, traffic sources, campaign.

This time, you can see before you set how much the campaign has brought traffic to a. At the same time, can make use of Google Analytics powerful, in-depth analysis of the visitors. Campaign Name is your name set utm_campaign.

Original Source: Oxygen level in the eyes of the world [ http://www.w757.com ]

This link: http://www.w757.com/500.html

Reproduced, please include the above two lines, thank you.

Tags: E-mail Marketing , Google Analytics

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